Before you dive into choosing a perfect theme for your website, imagining what colors you will make it, how many columns you will add and what images you will upload, we suggest you do a little brainstorming. Ask yourself about the purpose of your website, the audience you’ve created it for, and the goals of the blog you are writing. Although seemingly irrelevant to your site’s interface, in reality your choice of a theme should be governed by the answers to these questions.

Consider this: what have you created your website for? That is, do you wish to include corporate branding, for instance? If so, you should make sure the logo is distinct and comprehensible, as well as harmonious to other elements of your style, so it is best that you choose a color palette that enhances it appropriately.

If your site is made for business purposes, you need to ensure that the graphic layout you choose truly communicates the message to your target audience. You should take your audience’s expectations as a starting point, and develop your site’s design off that. After all, it may not be the best idea to sell Christmas ornaments on the site designed to resemble a haunted house.

Or maybe you plan on using your new website as a blog, in which you intend to share your thoughts and ideas with the world? Then, you should aim for a less sophisticated theme that will reflect your personality best, and show your readers who you really are and what you think.

To be successful, you have to think successful. This means, you are to understand what will motivate your target audience to keep visiting your website and choosing your services. For this reason, your site has to appeal to people, fulfill their expectations while still being creatively different. Hence, you are to understand what your clients want, and what is it that attracts them. This should be an axis all your theme elements (such as font styles, colors, information structure and media presentation) will later revolve around.

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